Steve Felice to head consumer business at Dell

Dell announced that it will move all of its customer
business segments including public, large enterprise, small medium business and
consumer under Steve Felice, who has been named president and chief commercial

Paul Bell, president Public & Large Enterprise,
recently announced his intention to retire from Dell, effective March 30, 2012.

With Bell’s departure, Dell
will be accelerating the evolution of its go-to-market organization, further
simplifying the company’s customer-facing activities.

The move will create a sales organization that is more
customer-focused, more collaborative and better able to deliver innovative and
practical solutions that meet customers’ needs.

These changes will enhance our sales and marketing
efforts, bringing us even closer to our customers and increasing the speed,
agility and responsiveness of every aspect of our business,” said Michael Dell,
chairman and chief executive officer of Dell.

Steve has been a trusted colleague for more than 12
years and shares my passion to serve our customers. Under his leadership of
Dell’s sales and marketing organization, I am excited about the many
opportunities ahead of us,” Dell added.

Bell held various executive management roles within Dell
over the past 15 years, having led the Public & Large Enterprise Business;
Europe, Middle East and Africa; and Worldwide Home and Small Business Group.

Paul has contributed greatly to Dell’s success and has
long played a key role as a member of the senior management team.

By Team
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