Subex and Swisscom won Global Telecoms Business Innovation Award

Subex and Swisscom have been awarded the Global Telecoms
Business Innovation Award 2011 in the Business Service Innovation category, for
work done with operator Swisscom on the Risk Reward Share Model for Fraud

This is the first successful, working example of a
Risk/Reward Share (RRS) commercial model for telecoms fraud management. The
programme between Swisscom and Subex has been running for two years and
Subex was awarded the internal Swisscom Supplier
Award for Innovation” in 2010.

For Swisscom, this
model has been successful to ensure optimal performance of the fraud management
function by aligning Subex’s interests as a supplier with its own interests as
an operator as well as reducing its systems’ CAPEX costs by paying the cost of
the fraud solution using the funds saved from prevented fraud losses.

For Subex, the
success of the model demonstrates its willingness to ensure that the customer
gets the desired business outcome from the deployment of the solution as well
as being able to directly build on the jointly gained experience while
operating the system for the future development of the solution.

In Subex we have
found a partner who will help us address the next level of fraud management
challenges successfully and we hope to provide a stimulus to the industry as a
whole,” said Kurt Meyer, chief risk officer, Swisscom (Switzerland).

We are very pleased that all our willingness to work on
this unique model with Swisscom
of the close partnering between the parties
has paid off. This
reinforces our strong commitment towards our customers and is testament of our
core value of continuous innovation to keep up with the changing needs of the
industry,” said Sudeesh Yezhuvath, chief operating officer of Subex.

This low CAPEX model
means that operators of all sizes will be able to afford highly effective fraud
systems and we except new business as more service providers are expected to
adopt this model,”
Yezhuvath added.

By Team
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