Subscriber data management market to grow 55% in 2011 to $563 million

The global subscriber data management market, including
SDM software and services for fixed line and mobile networks, will be touching
$563 million, a 55 percent increase over 2010.

The SDM software and services market to grow to around
$1.5 billion by 2015, according to Infonetics Research.

Key drivers in the SDM market include the need for
telecom operators to consolidate and leverage subscriber data, mobile
advertising, network modernization initiatives, and machine-to-machine (M2M)

Key players in the SDM market include vendors such as HP,
Alcatel-Lucent and Nokia Siemens Networks. They are looking to expand their
traditional HLR/HSS offerings. Large database and IT suppliers like Oracle,
IBM, and Amdocs are looking to leverage their longstanding enterprise data
management capabilities.

As organizational silos within operators begin to break
down and network and IT departments begin to converge, we’re anticipating that
the subscriber data management (SDM) market will evolve as well,” said Shira
Levine, directing analyst for next gen OSS and policy at Infonetics Research.

Traditional SDM vendors such as the network equipment
providers will begin facing intensified competition from IT players who have
historically focused on the master data management (MDM) space, particularly as
analytics become increasingly important to operators looking to maximize the
value of their subscriber data,” Levine added.

Recently, Infonetics Research said
that the number of active mobile broadband devices on a shared data plan will
soar from a few million in 2011 to more than a quarter of a billion by 2015,
representing big opportunities for mobile operators.

To take advantage of the opportunity presented by shared
data plans, operators must consider the capabilities of the operational systems
required to support them. While it has become clear to operators that they need
to move away from unprofitable all-you-can-eat models for data pricing, many of
the new and innovative service models they’re considering, including shared
data plans, necessitate some significant changes within the control plane,
which will drive investment in solutions like policy management, subscriber
data management, and Diameter signaling.

By Team
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