Telecom Lead U.S: SUMOTEXT Corporation,
a short code application provider, has acquired g8wave Mobile, the
mobile marketing division of The Phoenix Media/Communications Group.
The Phoenix Media/Communications Group is owner and
operator of multiple publishing, broadcasting, and digital properties with
headquarters in Boston, Massachusetts.
“SUMOTEXT has a long list of features that we wanted
to share with our properties and clients. This agreement allows us to focus on
our core media business while ensuring our mobile offerings include the latest
advances in technology. The SUMOTEXT geo fence builder, location-aware
messaging, and MMS builder are just recent examples of their continued commitment
to innovate around SMS and MMS,” said Mike Fuller, chief operating officer
of Phoenix Media.
Phoenix Media’s g8wave division developed and operated
its own mobile marketing and mobile giving platform in both the United States
and the United Kingdom for over a decade.
Whilst the company will continue to provide digital
marketing services, this move will allow its blue chip roster of agency
partners and advertisers to develop, execute, and measure their mobile
marketing and giving campaigns on the SUMOTEXT platform.
SUMOTEXT was founded in 2007 in Little Rock, Arkansas and
its mobile marketing platform supports over 300 marketers,
agencies, publishers, and broadcasters on over 40 dedicated short
codes representing over 5,000 active keywords and locations.
“While we are happy to provide complete or hybrid
managed services, we are best known for our ready-to-go, self-service campaign
management tools that allow our clients to fully control even the most advanced
mobile marketing campaigns and message flows while leveraging advanced data
collection, personalization, segmentation, and targeting,” said Timothy
Miller, president of SUMOTEXT Corporation.
SUMOTEXT is also known for its drag and drop interface
for building multimedia messages, also known as MMS. MMS allows clients to send
and receive pictures, audio, and video files inside a text message.