Telecom Lead India: Ericsson India has recently
appointed Swati Rangachari as the vice president- Communications
& Corporate Affairs for Region India.
Swati joined Ericsson India from Boeing India where
she held the position of Director – Corporate Communications.
She is part of Ericsson’s India leadership team reporting
into Fredrik Jejdling, president and Region Head, Ericsson India.
Communications and corporate affairs are crucial arms to
our success in India. They help with the successful execution of our
business strategies and long term goals. Rangachari’s broad experience and
leadership skills make her ideally suited to strengthen our partnership
and commitment with our Indian stakeholders,” said Fredrik Jejdling, president
& Head of Region, Ericsson India.
Jejdling highlighted the importance of India to
Ericsson’s overall objectives both as a market and as a powerhouse of
Swati will implement communications and corporate affairs
strategies and outreach programs focused on customers, media, government,
industry associations etc. She will leverage the global communication
framework, to enhance the organization’s overall brand perception.
The Indian telecom industry has a compounding effect on
business growth in other industries. A leading and committed player like
Ericsson can make a huge difference in accelerating this process,”
said Swati Rangachari.
Ericsson has been playing an important role in developing
the Indian telecom industry for more than 100 years. With Ericsson’s strong
brand and technology leadership, the company is poised to bring a superior
experience to the customers.
Swati holds an extensive experience across different
industries, such as Airlines, Technology, PR and Advertising industries.
Prior to joining Boeing in 2008, she was responsible for
managing communication programs targeted at expanded market growth and
corporate leadership at Texas Instruments India. Rangachari has also held
leadership positions in Talisma and Aditi Technologies.
Rangachari has replaced P Balaji, who joined Ericsson’s
previous JV partner Sony, to head Sony’s Indian mobile business.