Telecom Lead Europe: Swisscom
has tied up with ZTE to brand the Grand X handset as My Surf pure and is
distributing the mid-range Android device in Switzerland.
The My Surf pure handset operates on Android 4.0 Ice Cream
Sandwich and houses dual core processor, 5MP camera and 4.3 inch QHD screen. It
features 4GB internal storage which can be expanded to 36GB with an external
micro SD card.
The handset is priced at 299 Swiss Francs.
Swisscom is offering the handset with a range of 12 month
and 24 month post-paid packages including unlimited data transmission,
unlimited calls to all Swiss networks and unlimited domestic SMS and MMS
The launch into the Swiss market displays ZTE’s wide reach
across the European market with its flagship product, specifically in high-end
markets such as the UK and Switzerland.
Stephan Mignot, head of Marketing Mobile Products, Swisscom
Residential Customers, said My Surf pure is a handset to be reckoned with in
the Swiss market. The mobile entertainment device has great storage and fast
internet access for data fans, and the fast processor and high quality screen
make it ideal for watching videos and gaming.
He Shiyou, EVP and head of the Terminals Division, ZTE, said
with the Grand X (My Surf pure), the company is expanding its range of smart
phones to deliver mid to high-range capabilities in a high quality device.
ZTE has already launched Grand X in the UK and Turkey. It
will be launched in several European countries including Spain, Sweden, Norway
and Russia as well as Asian countries like Malaysia and Indonesia.