The Asia-Pacific security software market will reach revenues of $4 billion in
2015, a compound annual growth rate of 10 per cent from the $2.49 billion it
hit in 2010, according to Ovum.
The strong growth will be driven by the increasing threat
to enterprises from organized gangs and the changing business technology
Ovum has also released a new security vendor rankings and
market share analysis, which shows that Symantec is the world number one, followed by McAfee and then Trend Micro.
The global security software market will see strong
growth during the next few years, with revenues increasing from $16.76 billion
at the end of 2010 to $23.3 billion at the end of 2015. Asia-Pacific will
experience stronger growth because of the pace of technological advance in the
region and the growing level of security awareness,” said Graham Titterington,
principal analyst, Ovum.
One of the key drivers for this is the increasing threat
to enterprises from well-organized gangs from rival organizations, which want
to steal valuable data for their own gains. These organizations, which include
governments, have the resources to ramp up the threat level and launch advanced
and persistent attacks, which are difficult to defeat. The competitive market
in the region makes this threat a particular concern.
However, changes in business technology and operations
are also creating new security demands. The major changes that will drive the
growth of the market during the next few years are cloud computing, increased
mobility and business use of social networking. The security issues these
phenomena raise can be significant, and they need to be tackled accordingly.
Emerging trends such as greater interoperability of
systems between organizations, the use of shared user authentication systems
(particularly for enterprise customers and employees of partner organizations)
and increasing use of virtualisation technology will also have an impact on
take-up of security software.
Much of the investment from enterprises will be in
encryption software, along with advanced encryption key management
environments, as these play a key role in the fight to protect sensitive and
valuable data from hackers. Other key investment targets will be new types of
anti-malware protection to counter the huge threat the Internet poses.
Enterprises are becoming more aware of the threat posed
to them by hackers due to the increasing number of high-profile attacks on
companies such as Sony. These cases are highlighting the potential damage that
businesses face if sensitive and valuable data is stolen.
By Telecomlead.com Team