Tapjoy appoints Peter Dille as chief marketing officer


Tapjoy, an independent mobile advertising network,
announced the addition of Peter Dille as chief marketing officer. Dille joins
other recent hires such as chief financial officer Al Wood and vice president and
general manager, Asia-Pacific, Larry Berkin as recent additions to the
company’s executive staff.


Dille will be responsible for enhancing Tapjoy’s position
as the leading mobile advertising and app distribution network and to position
the Tapjoy brand with the more than 250 million consumers it helps serve.
 


“It’s an extremely exciting time to be joining the
Tapjoy team as it continues to earn its leadership position
within the mobile advertising space and prepares to launch some very innovative
solutions for mobile users, advertisers and app developers,” said Dille.
 


“The mobile space is poised for continued hyper
growth, and I’m looking forward to helping the team build its core business
globally as well as begin to leverage the Tapjoy network’s incredible reach
with consumers,” Dille added.


Dille joins Tapjoy having most recently served as Sony
Computer Entertainment America’s senior vice president of Marketing and
PlayStation Network. At Sony, Dille was responsible for all PlayStation
marketing efforts in North America and also managed the operations of the
PlayStation Network, Sony’s online gaming and entertainment network.


“Peter has proven operating chops in the interactive
entertainment industry and we are absolutely thrilled to bring Peter’s depth of
experience to the Tapjoy team as we continue our rapid expansion,” said
Mihir Shah, president and CEO of Tapjoy.


“Peter’s success with gamers and networked
communities, and his dedication to providing the highest quality user
experiences, will serve us tremendously as we continue to grow our service
offerings, expand into new markets, and build the Tapjoy brand throughout the
world,” Shah added. 


Previously, Dille was the senior vice president of
Worldwide Marketing for THQ, a publicly traded global interactive software
provider, where he was responsible for overseeing the company’s global brand
management strategy and product planning.


He also served as senior director of Product Marketing
for Sony Computer Entertainment America and was a key executive in the launch
of the original PlayStation console in 1995.


Tapjoy recently announced the addition of
Larry Berkin as vice president and general manager of Asia-Pacific.


An industry veteran with deep roots in mobile platform
management and mobile ecosystems, Mr. Berkin will be responsible for expanding
Tapjoy’s operations in Asia-Pacific countries. Mr. Berkin will work closely
with key partners in the region to build Tapjoy’s ad-funded model of mobile
application distribution into the mobile ecosystem throughout the Asia-Pacific
region.


By Telecomlead.com Team
[email protected]