Tata Elxsi, a provider of advanced software technologies
and solutions for Digital TV markets, announced an Android-based Connected TV
Solution based on Marlin DRM technology.

This feature-rich solution is designed for Broadcast,
IPTV, and Video-on-Demand deployments. It integrates Marlin DRM technology for
content protection and playback.

The Tata Elxsi
Connected TV Solution combines an Android-based set top box that supports 1080p
High Definition Video in H.264 and MPEG4 with a full-fledged browser for a
richer viewing experience on large format TVs.

It features all popular information and communication
services, including support for chat, email, calendar and news services. The
solution is being demonstrated at stall number F1.31 at IBC2011 in Amsterdam.

Marlin DRM was a natural choice for a content protection
technology as it offers an open and elegant solution for providing powerful
content services,” said M Thangarajan, vice president and head, Tata Elxsi
(Broadcast & Consumer Electronics).

We trust Marlin to provide an interoperable and open DRM
platform for enabling end-to-end multimedia distribution systems across
networks,” Thangarajan added.

Marlin DRM is an open standards-based Digital Rights
Management (DRM) technology that has been globally deployed in broadcast, IPTV,
PC, mobile, and embedded systems. It provides a unique set of capabilities to
manage the relationships between a consumer’s content, devices, and network
services. The technology places the consumer at the heart of a domain of
rich services and devices and allows them to use the content intuitively.

We are very excited by the leadership role Tata Elxsi
has played in becoming one of the earliest members of the Marlin Partner
Program to deploy a Marlin-enabled STB,” said Talal Shamoon, chairman, Marlin Developer Community (MDC).

India is a growing market for digital media and
entertainment, and we look forward to partnering with Tata Elxsi in capturing
this and other global markets for Marlin DRM,” Shamoon added.

Marlin is incorporated broadly around the world and is a
key element in the national Internet TV platforms in Japan, the UK, Italy, and
France. Marlin DRM is also the backbone of several commercial media
distribution platforms around the world and is becoming the open DRM of choice
for audio, video and eBook distribution platforms around the world.

By Telecomlead.com Team
[email protected]