By Telecom Lead Team:
Deutsche Telekom and Groupon executed a strategic partnership to deliver
Groupon’s hallmark local commerce deals in multiple European countries within
the Deutsche Telekom network.
With this agreement Deutsche Telekom becomes the first
multi-national carrier to partner with Groupon to distribute its products and
services via a large number of smartphones.
This partnership significantly enhances Deutsche
Telekom’s position as a leading provider of the latest applications for its
customers.
Our partnership with Groupon allows us to strengthen our
stake in this rapidly expanding and exciting new market segment, while
diversifying our portfolio and accelerating our time to market for innovative
products and services at the same time,” said Heikki
Makijarvi, senior vice president Business Development at Deutsche Telekom.
Groupon expands its category-leading mobile services
across Telekom’s footprint offering Telekom customers easy access to Groupon
services. Deutsche Telekom mobile customers will enjoy Groupon’s mobile
services on their devices without the need for a separate download providing
easy access to the best local deals in their area.
Our goal is to work with innovative partners like DT to
deliver the best local and national deals in an easily accessible way.” said
Michael Shim, vice president of Mobile Marketing & Partnerships at
Groupon.
Deutsche Telekom and Capgemini recently signed a
business intelligence (BI) sourcing framework agreement for a period of five
years.
