TI brings new streaming capabilities to Android devices


Texas Instruments (TI) announced that it became the first
partner to achieve the Netflix Silicon Reference Implementation (SRI)
certification for the Netflix HD application on Android.


platform, complete with M-Shield security technology and TI’s quad-radio WiLink
7.0 connectivity combo solution, met the Netflix requirements for mobile
content streaming, including the ability to run up to full high-definition (HD)
1080p video within strict security measures.


This milestone reflects the strength of TI’s M-Shield
technology on the OMAP 4 platform and marks the first time Netflix has
certified its 1080p streaming application with end-to-end protection on a
mobile device.


With its dual ARM Cortex-A9 MPCore foundation featuring
TrustZone, TI’s OMAP 4 platform sets the bar for multimedia-rich Netflix
experiences on today’s mobile devices. It employs parallel processing for
higher performance and better power efficiency, and includes engines that drive
consumer-demanded capabilities such as full HD 1080p 30fps multi-standard video
and more.


Part of the OMAP 4 platform, TI’s M-Shield security
technology protects premium content and mobile devices from attacks while
streaming with the Netflix application. The M-Shield solution implements a
hardware-protected, trusted execution environment (TEE), which runs on the OMAP
processor, yet does not require a dedicated chip or extra CPU cycles.


This allows M-Shield and OMAP architecture to provide
optimal playback time, while maintaining low CPU loading so it is free to run
other applications.


Additional streaming security was achieved through the
use of Wi-Fi-based WEP, WPA and WPA2 protocols, part of TI’s WiLink 7.0
solutionthe industry’s only single chip to include Wi-Fi, Bluetooth, GPS and FM


Smartphones and tablets running the Netflix application
on the OMAP 4 platform can also connect to larger, HDMI-supported televisions
as the OMAP platform’s security includes HDCP encryption over the HDMI
connection itself.  


“Netflix already has a rich heritage of streaming to
PCs, Macs, game consoles, Internet-connected TVs,  iPhone and iPad, and
many set-top-boxes, so we sought a semiconductor partner that could bring our
service to the broader mobile environment smoothly and securely,” said
Bill Holmes, vice president, business development, Netflix.


“TI’s OMAP architecture and M-Shield security will
set the stage for a high-performance, low-power, secure platform that will help
Netflix members instantly watch unlimited TV shows and movies on Android
devices,” Holmes added.


“TI is proud to be the first to achieve this coveted
certification and to provide the solution that ensures a strong balance of
performance, security and power efficiency as Netflix experiences migrate to
the mobile world,” said Fred Cohen, director, OMAP User Experience team,


“Our OMAP processors deliver rich, life-like
experiences on mobile devices, while our M-Shield technology stands as the
guard dog, protecting customer, content provider and consumer assets. It’s the
best of both worlds, driving new growth opportunities for Netflix in the
Android marketplace,” Cohen added.


TI worked with Trusted Logic to develop the secure
middleware component (SMC), which is the OMAP version of Trusted Logic Trusted
Foundations. The SMC executes Trusted Logic TrustedShow and an OMAP-optimized
implementation of the Netflix-required Microsoft PlayReady DRM scheme.


“This Netflix certification represents another
milestone in our successful work with the TI team. We are thrilled to bring the
most advanced features – including premium content distribution and streaming –
to various consumer products in a safe, secure manner. Netflix users and
stakeholders will benefit from our proven technology, now optimized for TI’s
M-Shield, and the best possible experiences on their mobile devices,” said
Olivier Leger, VP and general manager, Trusted Logic.


By Telecomlead.com Team
[email protected]