Tikona Digital Networks, a wireless broadband service provider, announced the
roll out of its new marketing program “Broadband, Completely” centered around
speed, savings, security and services for net users. The campaign will be
piloted across 36 cities in India and promises broadband users to first
experience and then pay for the services.
Tikona has the largest outdoor Intelligent Wi-Fi Networks in the world feels
that complete broadband experience is vital to support this growth.
“Customers live on new innovative mobile applications and services driven by an
unsaid need “always-on-the-network” reality. With 3G now and other advanced
wireless technologies based on 4G wireless technology standards this reality is
set to become rampant on the broadband users radar. Unlike 3G which offers an
average usable data transfer speed of 1-3 MBPS, our new broadband technology
will offer speed of 4 MBPS complemented with features like bill limit
guarantee, anti-virus for security and world class customer response services,”
said Heramb Ranade, head of Marketing, Tikona Digital Networks.
The ideal way to access all the tools and resources is by using a broadband with
high-speed and secured Internet connection. With the market moving ahead from
fixed broadband to GPRS on mobile, customers are now looking at new age
technology such as LTE or high-speed mobile or wireless broadband.
Growth in Smart phones including low cost and Smart TVs are further fuelling
the need for high speed and secured wireless internet. The industry is waking
up to a new reality of wireless broadband, that will satiate this new hunger
Tikona Digital Networks is bullish when it comes to providing cutting edge
wireless broadband experience to home users and SO HO segment. With over
200,000 subscriber base the company is growing faster in tier-I and tier II
cities. Though its important to note that internet usage needs are different
from an urban metro users to users in cities and towns.
The new campaign will be supported by integrated activation comprising of
outdoor, digital and radio.
By Telecomlead.com Team