txtWeb has launched a short messaging service (SMS)
application -InSight’ designed by InVenture, a micro-investment platform that
allows individuals to invest in small businesses in under-served communities.

InSight will initially be rolled out to InVenture’s partner
organizations in India, with Mali and Mexico to follow soon after.

The InSight app was launched on the txtWeb to track
financial and social metrics of its micro-entrepreneur partners on mobile phones.
Data captured by the InSight app will help InVenture micro-entrepreneur
partners track and analyze their financial performance, and give online
supporters valuable information for measuring the social benefit of their
InVestment” instantly on their mobile phones.

The beauty of InSight lies in its simplicity. The user
responds to simple prompts and the responses are organized in such a way that
allows organizations to easily access and analyze data from anywhere in the
world. InSight service is aligned to textWeb’s vision democratizing access to
information,” said Rupesh Shah, director NGO Outreach &
Partnerships, txtWeb.

The InSight app prompts the micro-entrepreneurs to report their
daily revenue and expenses via SMS to the InSight system. The data is tracked
and analyzed by the txtWeb team, and easy to understand reports are sent back
to the micro-entrepreneurs so they can follow their growth. The data captured
by InSight can also be accessed by researchers, market analysts, and others
interested in measuring the implications of small business growth on families
living in poor communities.

InSight is a powerful tool that can work on any mobile
device and provide the InVenture team with an understanding of how to further
help our clients grow and be successful,” said Shivani Siroya,
InVenture’s  CEO
and Founder.

By Telecomlead.com Team
[email protected]