UN Foundation and 4INFO launch mobile action campaign


The United Nations Foundation announced the launch of a
new mobile campaign, the first of its kind for the organization.


Made possible by a partnership with 4INFO, a mobile
advertising company, this campaign allows users to sign up to receive text
alerts directly on their mobile phones, giving them opportunities to take
action to help the United Nations tackle greatest challenges.


The SMS campaign is the first leg of a larger mobile
media campaign, designed by 4INFO to boost mobile interaction and user
engagement. With the help of its partners, friends, and the expertise of its
Global Entrepreneurs Council, the UN Foundation is making mobile outreach and
digital engagement a focus of its efforts in 2011.


If we’re going to be serious about taking philanthropy,
advocacy and public engagement to the next level, we’ve got to be serious about
leveraging the power of mobile technology,” said Kathy Calvin, CEO of the UN Foundation.


By texting UNF” to 80676, subscribers will learn about
simple ways they can get involved with the life-saving work of the United
Nations. Message and data rates apply. Text STOP to 80676 to cancel alerts or
text HELP for help.


Through their mobile phones, users will be able to take
action to empower women, confront climate change, combat malaria, fight extreme
poverty, improve global access to children’s vaccines, ensure gender equality,
support the UN’s work to fight famine in the Horn of Africa, promote clean
energy, and more.


4INFO has seen what mobile marketing can achieve for
brands and agencies, and we can’t wait to see what we can accomplish for
promoting the humanitarian work of the United Nations. This campaign is an
innovative communications program that is utilizing the powerful medium of
mobile to help individuals get involved with the UN Foundation on a personal
level,” said Zaw Thet, CEO and Founder of 4INFO and a member of the UN
Foundation’s Global Entrepreneurs Council.


It has always been a goal of ours at 4INFO to use our
technology to give back to the world in a significant way – I am honored that
we are fulfilling that goal with a foundation I respect and admire,” Thet
added.


By Telecomlead.com Team
[email protected]