Vdopia announces alliances with IAB Mobile and Horn Group to fuel growth


Vdopia announced the second anniversary of its entry into
mobile advertising and its 4 billionth mobile video ad served.



In 2009, Vdopia established the mobile video ad category
with the launch of its pre-app and in-app ads for iPhones. The company now
serves multiple smartphone and tablet platforms, across mobile web and apps.



Delivering four billion video ads in two years is a
significant achievement which speaks to our early entry and constant innovation
in the mobile space,” said Srikanth Kakani, co-founder and CEO of Vdopia.



customer base represents a who’s who of the world’s most recognized brands,
including McDonald’s, Scion, Universal Studios, Microsoft, Sony Pictures,
Wrigley and MillerCoors, among others.



In its commitment to future growth, Vdopia has also
announced two strategic alliances — with the Interactive Advertising Bureau
(IAB) and Horn Group — to further support its top position in mobile video



Vdopia joined the IAB’s Mobile Marketing Center of
Excellence to take an active role in helping shape the ad industry’s adoption
of mobile video and provide important perspective on industry issues such as
standards, formats and measurement.



The IAB is recognized as a critical assurance of digital
advertising quality, reliability and accountability,” said Saurabh Bhatia,
co-founder and chief business officer, Vdopia.



As the pioneer in mobile video advertising, we look
forward to collaborating with the IAB and our fellow council members to grow
industry adoption of mobile video as the next wave of brand media for smart
marketers everywhere,” Bhatia added.



Vdopia has also retained Horn Group as
its digital communications agency of record for its mobile business.



By TelecomLead.com Team
[email protected]