Telecom Lead India: Vserv.mobi, a global mobile
advertising network for app developers, has appointed Vikas Gulati as vice
president of business development for South East Asia.
Based in Singapore, Vikas will be looking after the
company’s growth in this
region.
Over the last two years, Vserv.mobi has grown to be an
admirable company in the segment. With our differentiating proposition in the
marketplace, we are attractively poised to capitalize on this growing demand of
the mobile medium amongst developers, publishers and advertisers in South East
Asia,” said Vikas Gulati, vice president , business development, Vserv.mobi.
Having over 14 years of experience, recently, Vikas was
serving as vice president, marketing and business development, Asia at
Sprice.com, which is an online travel network (now a part of Travelport).
At Sprice, Vikas was instrumental in raising the
company’s revenues and company profile in Asia Pacific through business
development, partnerships and marketing programs.
Expanding our operations in the burgeoning mobile market
of South East Asia is a key phase of our growth strategy. Vikas’ solid
experience and customer relationships in this region will help us leverage
newer opportunities and strengthen our goal of being the #1 Mobile Ad Network
in emerging markets,” said Dippak Khurana, co-founder and CEO of Vserv.mobi.
Vserv.mobi generates 5 US$ eCPM global monetization for app
developer from South-East Asia on Nokia Ovi
Last year, Vserv.mobi announced that it
generates maximum Ad-monetization for No. 1 App Developer Company, Twist
Mobile, from South-East Asia on Nokia Ovi store.
Twist Mobile is the 1st Asian company to receive
10MN downloads on Nokia Ovi with a total of 15 apps in their portfolio.
