Vuclip, an independent mobile video service, has launched mobile movie portal,
Starlight Cinema.
It is offering more than 9000 movie clips in 13 Indian languages including
Hindi, Marathi, Bengali, Bhojpuri, Gujarati, Punjabi, Oriya, Rajasthani,
Kashmiri, Tamil, Telugu, Kannada and Malayalam.
The launch comes at a time when brand strategists are trying to find new and
compelling advertising alternatives in the wake of TRAI’s tightening noose on
SMS-based marketing.
For the first time, Starlight Cinema will offer users the option of watching
shortened feature films, movie clips, songs reviews and trailers from today’s
topmost films on even low-end feature phones without the need to download any
application.
Starlight Cinema serves content from leading content providers including UTV
Motion Pictures, Reliance Entertainment, Vega, Whacked Out Media and MAA TV.
The mobile movie portal features clips, trailers and first looks from several
upcoming movies such as Barfee, Agneepath, Rowdy Rathore, Ladies Vs. Ricky Bahl,
as well as popular blockbusters Rajneeti, Guzaarish, Once Upon a time in
Mumbaai, 7 Khoon Maaf, I Hate Luv Storys, Sarkar, Family, Tees Maar Khan, Thank
You and many more. Starlight Cinema also provides access to trailers of latest
Hollywood movies such as The Adventures of Tintin, The Awakening, Hugo and
Tresspass.
India is a country deeply in love with movies. India is also the world’s
second largest and one of the fastest growing mobile user markets. With the
launch of Starlight Cinema, Vuclip has created unrivalled synergies between
these two aspects by creating a mobile platform exclusively featuring movie
clips, which will present compelling advertising avenues,” said Vinod Thadani,
regional director, GroupM, the world’s number one media investment management
group.
The Starlight Cinema launch comes at a time when Vuclip has also become the
first independent mobile video company to have served over 5 billion video
views worldwide.
While visitors search for all sorts of videos including movies, comedy,
sports, music videos, raw videos, politics, news, etc. on Vuclip, our Global
Video Insights reports have consistently proven that movies remain the most
searched category among mobile video consumers in India,” said Salman
Hussain, vice president – Business Development and managing director, India
& Middle East, Vuclip.
By Telecomlead.com Team
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