Walmart unveils mobile apps to give customers better shopping experience

Retail major Walmart has launched new
applications for the iPhone and iPad designed to give its customers tools to
plan their weekly shopping trips as well as a new way to access Walmart both
in-store and online.

The new apps will enable customers to enjoy
an enhanced, seamless shopping experience across Walmart‘s 3,800
U.S. stores and through mobile devices.

The two free applications are the first of
several mobile products to be rolled out from the recently formed @WalmartLabs
group under Walmart’s Global eCommerce unit.

The iPhone application features new updates
that include smart shopping lists with integrated access to manufacturers’
coupons and support for QR code scanning.

Walmart’s first-ever iPad application
delivers a rich experience that allows customers to browse, search and purchase
their favorite items online, as well as the ability to browse the inventory of
their local store from the comfort of their home. 

“Today, mobile allows us to have a
similar personal relationship with our customers that Sam Walton had with his
customers 50 years ago when he opened the first Walmart store,” said Gibu
Thomas, Walmart’s senior vice president of mobile and digital.

Consumers are using mobile devices in
greater numbers this year to enhance their shopping experience.

According to a recent Nielsen report, 50
percent of mobile phone users will have smartphones by the end of 2011, and the
National Retail Federation estimates that over 52 percent of smartphone users
will use their devices for holiday shopping.

By Team

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