Winn-Dixie selects IBM to help improve customer service


IBM announced that Winn-Dixie Stores has selected IBM
point-of-sale and self-checkout technology to help transform customer service,
speed innovation and increase the operational efficiency of 484 Winn-Dixie
store locations, and other store formats across the Southeastern United States.


Winn-Dixie, working in collaboration with IBM and SAM Group, a
premier IBM Business Partner will implement a network of 6,000 IBM SurePOS 700
systems armed with IBM’s SurePOS ACE and Retail Integration Framework software,
which are components of IBM’s Smarter Checkout solution.  


Winn-Dixie will install IBM SurePoint infrared touch
displays and SureMark thermal impact printers as part of its plan to create one
the industry’s most comprehensive, flexible and robust retail shopping


The new technology is expected to improve customer
service, speed the checkout process, simplify store operations, and enhance
store team member productivity.


“This initiative will allow us to introduce services
quickly and seamlessly to improve our guests’ shopping experience and will help
to support our overall strategy,” said Maura Hart, Winn-Dixie group vice
president and CIO.


“We believe the functionality, reliability and open
standards offered by IBM hardware and software will accelerate our innovation,
which will enhance our competitiveness, as well as our ability to deliver
quality service in our stores,” Hart added.


Winn-Dixie has introduced innovations such as its
fuelperks! loyalty program that rewards shoppers with discounts on fuel, and
customer smart-phone applications that deliver promotions to guests while they


“Winn-Dixie is recognized as a premier turnaround
story in the U.S. grocery industry and as a customer-centric innovator focused
on improving efficiencies and creating new services for their shoppers,”
said Steve Ladwig, general manager, IBM Retail Store Solutions.


Recently IBM announced
that Russell’s Convenience is transforming its business with cloud
collaboration technology from IBM.  


The company plans to better integrate and share data
across its 24 convenience stores across the western US and Hawaii management
teams and improve collaboration between employees, customers and partners.


By Team
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