Wipro sets up its first Rural BPO Center

Wipro BPO, the Business Process Outsourcing arm of Wipro
Technologies announced the inauguration of its first rural BPO center at
Manjakkudi Village in Tamil Nadu.

The Manjakkudi center has a capacity of 120 seats, and
will open with a 50 seat pilot project for an international client in the
retail sector. Wipro plans to expand its rural BPO operations to 500 seats by March 2013, in Tamil
Nadu and to replicate this BPO model across other states in India, in the near

The Manjakkudi center is a result of a tie-up with the
Swami Dayananda Educational Trust, a public charitable trust involved in
providing quality education to the economically backward sections of rural
Tamil Nadu.

Manjakkudi is a village on the banks of the River Kaveri
in Tiruvarur district of Tamil Nadu with a population of about 2,500.
Kumbakonam is the closest town to Manjakkudi.

Conceptualized on the ‘Back Office to the Back Office’
(BOBO) outsourcing model, the focus of the center is to capitalize on the
literate talent pool available in the region and in doing so, create employment
opportunities in the village and its surrounding areas. 

Graduate students between the age group of 21 to 25 will
be employed in the Manjakkudi Wipro BPO center, delivering a range of services
to customers across industry sectors.

The Manjakkudi BPO center benefits from a fully equipped
IT and physical infrastructure, which complies with standard security and
regulatory requirements. The center will be focused on delivering world-class
outsourcing services, while connecting this rural community to the world of
global business.

Manjakkudi was selected due to the relatively high levels
of investment in education in the region. It benefits from more than 46
colleges within a 40 km radius where more than 13,000 students graduate from
these colleges annually, thus providing a large talent pool.

“Wipro’s leadership has always been determined to
bring opportunity to rural communities through the application of technology
whether that comes from the delivery of a service to that community, or, as in
this case, giving the community the chance to realize its potential.
Rural BPOs are a crucial part of the development of our country as a business
leader,” said Manish Dugar, senior vice president & global head, Wipro BPO.

Wipro BPO recently announced
that TalkTalk Telecom Group, UK’s provider of fixed line broadband and voice
telephony services to consumers and business users, has selected Wipro BPO as
one of its strategic partners for its outsourced contact centre

By Telecomlead.com Team
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