information is more than doubling every two years with a colossal 1.8
zettabytes to be created and replicated in 2011, which is growing faster than
Moore’s Law, according to EMC Corporation.
terms of sheer volume, 1.8 zettabytes of data which
was created in the 2011 global Digital Universe, is equivalent to:
Every person in India tweeting 3 tweets per minute for 6,883 years non-stop.
32 days of (1.8 zettabytes) data download by the entire population of India
(1.21 billion appx.).
Every person in the world having over 215 million high-resolution MRI scans per
Over 200 billion HD movies (each 2 hours in length) – would take 1 person 47
million years to watch every movie 24×7.
The amount of information needed to fill 57.5 billion 32GB Apple iPads. With
that many iPads we could:
– Create a wall of iPads, 4,005-miles
long and 61-feet high extending from Anchorage, Alaska to Miami, Florida.
– Build the Great iPad Wall of
China – at twice the average height of the original.
– Build a 20-foot high wall around
– Cover 86 percent of Mexico City.
– Build a mountain 25-times higher
than Mt. Fuji.
behind this relentless growth are driven by technology and money. New information
taming” technologies are driving the cost of creating, capturing, managing and
storing information down to one-sixth of what it was in 2005.
since 2005 annual enterprise investments in the Digital Universe-cloud,
hardware, software, services, and staff to create, manage, store and generate
revenue from the information – have increased 50 percent to $4 trillion.
percent of the information in the digital universe is generated by individuals,
enterprises have some liability for 80 percent of information in the digital
universe at some point in its digital life.
volume of information that continues growing relentlessly presents an endless amount of opportunity – driving transformational societal,
technological, scientific, and economic changes,” said Jeremy Burton, chief
marketing officer, EMC Corporation.
Big Data is
forcing change in the way businesses manage and extract value from their most
important asset – information. EMC is at an ideal crossroad to help our customers from the
world’s largest enterprises to governments to small businesses exploit the
hidden value in the digital universe as they continue on their journey to the
cloud,” Burton added.