txtNation, a mobile billing provider and SMS aggregator,
announced that Direct Operator Billing will be made available for service
providers looking for new ways to monetise their content and digital services.
The first market to deploy this form of billing will be
Ireland. txtNation has already announced partnerships with networks O2 and
Vodafone. Further markets and networks will be opened up later in the year.
We have big plans for Direct Operator Billing. Charging
directly to the phone bill with no SMS message, no short codes, no forms to
fill out and no repeat clicking, reduces barriers to completing the purchase,
putting the power into the customers’ hands and providing them with what they
want, when they want,” said Michael Whelan, director, txtNation.
Direct Operator Billing is simply a new flexible and
reliable way of billing customers when they purchase digital content and
txtNation is inviting all brands and application
developers interested in connecting to test their gateway and see how this
billing revolution compares on conversion rates to other ways to bill
As one of the market leaders in providing mobile
payments, txtNation is releasing Direct Billing, Charge to Bill across multiple
countries over the next twelve months.
By Telecomlead.com Team