Yahoo hires Michael Barrett from Google to better advertising revenue

Telecom Lead America: Yahoo has appointed Michael Barrett
as executive vice president and chief revenue officer. Barrett has joined Yahoo
from Google.

Barrett will be responsible for Yahoo’s advertising
revenue and operations globally for the company, with Americas, EMEA and APAC
regional leads reporting to him.

Michael Barrett is regarded as one of the most
successful and influential executives in media and technology, and I am
thrilled to have him join Yahoo! in this critical role. I am confident that his
deep industry experience and relationships will help us drive our strategic
vision, taking Yahoo!’s industry-leading position to the next level,” said Ross
Levinsohn, Interim Chief Executive Officer of Yahoo.

Barrett joins Yahoo from Google where he led the
integration efforts following Google’s acquisition of Admeld in December 2011.
Barrett joined Admeld as CEO in 2008, and under his leadership the company
became the leading global supply side platform solution for premium publishers.

Prior to Admeld, Barrett worked at Fox Interactive Media
as executive vice president and chief revenue officer, where he oversaw
worldwide revenue for all properties including MySpace and and
worked closely with Levinsohn.

Before that, Barrett served as executive vice president
of Sales and Partnerships at AOL Media Networks and held senior sales positions
at interactive leaders Yahoo!, GeoCities and Disney Online.

I am grateful for this opportunity to work with Ross and
a group of immensely talented and energized people, all focused on driving
Yahoo’s leadership and strategic position on a global basis. I am looking
forward to contributing everything I can to that effort,” said Barrett.

[email protected]