YAHOO! India introduces Movieplex

Yahoo! India, the digital media company, announced the
launch of Movieplex, a video destination allowing users to enjoy licensed full
length movies for free through the internet on demand.

Yahoo! India will collaborate with leading movie
production houses to bring thousands of local Bollywood” movies online to
users for piracy-free, quality entertainment experience.

Yahoo! delivers locally relevant content experiences to
both consumers and advertisers and Movieplex” offers an unparalleled
opportunity for advertisers to connect with their target audiences
through immersive video content.

This content is
discovered on Yahoo! India and users will be able to
watch this from the comfort of their home or anywhere with an Internet
connection. Movies currently available on Movieplex include Rock On, Rann,
Dil to Baccha Hai Ji and more.

According to a ComScore report released in March’
2011, the Indian audience is currently spending over 9.1 billion minutes
watching online videos each month with entertainment as the leading category in
online video content consumption ahead of news and sports content.

Over 30 million Internet users consume 1.7 billion
videos every month across India. With the increasing demand for online
video, both consumers and content providers are looking for a
trusted destination where quality content can be consumed in a piracy-free
environment at their leisure. Movieplex is an example of how Yahoo!
connects people to what matters to them the most and Indian movie
lovers now have the best full-length movies available to
them at their convenience,” said Arun Tadanki, managing director, Yahoo!

Movieplex has been designed for sharing on social
networks such as Facebook and Twitter making it easy for users to recommend
their favorite movies to others.

According to comScore, Yahoo! India
reached over 80 percent of the Indian Internet audience and is ranked #1
across General News, Movies, Sports, Entertainment News and Instant
Messaging categories.

By Team
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