15% people to shift shopping to mobile from PC in November holiday season in US

During this year’s November holiday season 15
percent of people in the U.S. will shift their shopping from the PC to their
mobile device, according to IBM.

All online holiday shopping in November is
expected to grow as much as 15 percent versus November 2010, with the growing
influence of mobile devices such as iPads and Android phones being among the
key factors.

The report is based on data from the IBM Coremetrics

“This November holiday season will mark
the true advent of the post-PC era with consumers demonstrating a heightened
interest in adding mobile devices to their holiday shopping arsenal,” said
John Squire, director, Product Management, Enterprise Marketing Management
Group, IBM Industry Solutions.

Total online sales in November will
experience impressive growth of 12-15 percent over the same period in 2010.

Record numbers of consumers will shift their
shopping from the PC to their mobile device this holiday season.

In October 2011, nearly 11 percent of people
used a mobile device to visit a retailer’s site, up from 4.2 percent in October
2010. Additionally, mobile sales continue to increase, reaching a high of 9.6
percent in October 2011, up from 3.4 percent in October 2010.

For the first time, Android users will
demonstrate similar levels of mobile shopping as iPhone users. These October
2011 numbers show iPhone accounting for 4.0 percent of mobile traffic and
Android 3.5 percent.

Shoppers using an iPad will lead to more
retail purchases more often per visit than other mobile devices. This trend is
based on October 2011 figures where iPad conversion rates reached 6.8 percent
as compared to the overall mobile device conversion rate of 3.6 percent. 

Mobile shoppers will display a laser focus on
buying this season that surpasses that of other online shoppers with a 44.2
percent bounce rate on mobile devices versus online shopping rates of 37.3

While the industry will see modest increases
in direct social buying, the influence of these sites and services will eclipse
that of other channels. 

According to October conversion rates, 9.2
percent of consumers that visited a retail site from a social media site made a
purchase. This compares to 5.5 percent of all direct online shopping last year.

By Telecomlead.com Team

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