Among all the countries, India ranks second after Australia/ New Zealand.
Forrester says majority of mobile application initiatives in India are skewed toward employees and BYOT with little focus on mobile customer engagement.
“It’s encouraging to see Indian CIOs start to give a high priority to mobility software spending, but our research shows that the majority of mobile application initiatives are skewed toward employees and BYOT (and, to some extent, partners) with little focus on mobile customer engagement,” said Manish Bahl, vice president, country manager of Forrester India.
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Mobile applications will be a more critical channel to reach consumer markets in Asia Pacific in the future compared to more developed western markets.
Forrester suggests enterprise CIOs to put customers at the center of their mobile strategy. CIOs have an opportunity to lead their organizations by leveraging technology in strengthening customer relationships.
They can build governance models to complement new mobile application investments. It’s critical for CIOs to develop a governance model around their mobile application strategy to address key issues such as integrating mobile applications with existing IT infrastructure, ensuring customer data security and privacy, and others.
CIOs need to adopt a collaborative approach with the CMO and business heads.
Enterprise CIOs can co-create with customer-focused mobile startups. Mobile startups can provide lot of flexibility in terms of customization, integration with existing infrastructure, and client service while lowering costs.
