99Bill unveils e-payment platform 99Bill+ and mobile payment strategy

99Bill, China’s payment service provider, announced its
partnership in Beijing to launch its new ’99Bill+’ payment platform and
announced its strategy for mobile payments.

99Bill+’ is a collaborative and open platform that
integrates the company’s existing expert personnel, products and services,
which help customers improve capital efficiency, with the addition, or ‘+’, of
participation by partners, merchants and users.

Through an open and collaborative platform, ’99Bill+’
offers a seamless linking of the end-user’s back-end payment system and
99Bill’s front-end e-commerce platform. This enables clients to embed all kinds
of new and innovative applications aimed at improving user experience and
speeding up the growth of their business.

The following are a few facts about each of our three ‘+’

+Partners: 99Bill has put great emphasis on developing
its industry chain and has over 80 banking or financial institutions with over
300 access points.

+Merchants: 99Bill has over 1.1 million merchant partners
that span 20 industries, including travel business, insurance, online shopping,
logistics, clothing and education, etc.. 99Bill was the first to provide these
merchant partners with innovative services like no-card credit card payment,
large-amount online payment support and IVR voice payment.

+Users: The ’99Bill+’ platform is meant to be a quick and
easy tool that covers all kinds of payment devices and media used across a
range of payment scenarios so that users have the best experience possible when
making a transaction.

With the growth of 3G, a great deal of e-commerce has
gone mobile. Recognizing this trend, 99Bill has reallocated resources to form a
new strategy that puts each of the ‘+ factors’ of ’99Bill+’ at its core
partners, merchants and users integrating them into a mobile payment ecosystem
that provides overarching support for all their needs.

During the announcement, 99Bill also revealed a new
mobile payment product that supports multiple operating systems and turns the
user’s mobile phone into a portable POS device to carry out remote payment,
mobile receipt of incoming funds, management of incoming funds for SMEs and P2P

At the same time, 99Bill released a new form of ‘mobile
payment middleware’ that can be seamlessly integrated into client applications,
allowing users to finish payment on the same interface as the initial purchase
was made, which greatly simplifies the payment process and results in more
successful payments.

“e-Commerce is driving the development of
specialization and cooperation throughout the entire industry chain. This will
ultimately lower costs and improve the level of service. It has also resulted
in the emergence of an open, integrated and coordinated industry ecosystem in
which 99Bill is using its technological advantages, in partnership with others
in the industry, to develop innovative financial services that can better serve
our clients,” said Oliver Kwan, CEO, 99Bill.

Analysts see 99Bill’s decision to launch ’99Bill+’
platform with mobile payment strategy at this time as a clear signal that the
company has shown clear core competitiveness and positioning that puts it in a
leading position in the e-payment industry since 99Bill won multiple PBoC
payment licenses.

By Telecomlead.com Team
[email protected]