Adiquity Mobile Ads Platform announced the
launch of its Real Time Bidding (RTB) exchange for Mobile Ads.
This places Adiquity alongside a select
group of global mobile RTB exchanges, and the first mobile RTB exchange from
Asia.
Adiquity enables mobile publishers generate
higher monetary returns from their mobile properties. The global mobile ads
platform works for the mobile publishers/developers and applies real time
optimization on global ad inventory accessible through its Ad network partners
from across the world.
Adiquity transacts 7+ Billion ads /month
across 1200+ publishers, and 220+ countries from APAC, US, Europe and Africa.
The crux of Adiquity’s RTB platform lies in
its capabilities to take auction based decisions. It allows media buyers to bid
in real time through RTB bidders for precisely defined individual ad
impressions leading to better ROI. The auction based approach combined with
richer sharing of data allows Mobile Publishers get the best revenue
realization from their mobile traffic.
“Adiquity RTB platform is a testimony
to our continued endeavour to make the mobile ads marketplace more efficient
and attractive for our partners – both on demand and supply side. We are
extremely happy to see our partners share our excitement on the possibilities
that Adiquity RTB exchange brings about. Adiquity RTB exchange combined with
the optimization platform offers a compelling proposition for publishers and
media buyers across the spectrum,” said Anurag Dod, CEO, Guruji.com.
Real Time Bidding has already taken rapid
strides in the online display industry, and is expected to replicate a similar
success in the mobile advertising space as well.
Adiquity RTB platform is based on the
globally accepted Open RTB protocol, and allows a range of participants both on
demand and supply side for both mobile web and mobile app inventory.
Adiquity is tapping a rapidly growing
market opportunity. The global market for location based advertising is likely
to reach $12.8 billion by 2017, according to Global Industry Analysts.
With mobile Internet gaining in popularity
and the proportion of smartphone sales increasing, LBA market holds enormous
potential. The market is driven by favorable factors including spurt in number
of GPS and Wi-Fi enabled phones, increased merchandising and shopping activity
among consumers, growing popularity of mobile commerce, and increasing usage of
location based social network services.
By Telecomlead.com Team
