Aer Lingus unveils new app and mobile website


Aer Lingus has announced its new app and mobile website
allowing customers to plan and review their flight details, check in, receive
travel alerts, check real-time flight information and make a booking whilst
staying mobile.


Customers can access these features with their web
enabled phone by accessing the mobile site or downloading the check in iPhone
app or Android check in app. The app is also available to Blackberry and Nokia
phone users.


“This is phase one of a number of phases to be
introduced as mobile technology advances. It is a direct response to the needs
and demands of our customers and puts control into their hands to make changes
and purchase flights with the ease and flexibility of their phone,” said
Stuart Lattimore, eCommerce Manager, Aer Lingus.


When customers check-in with the app or mobile site, a 2D
barcode displays on their mobile phone which can be scanned at security points
and at the boarding gate.


Customers can check-in, select their preferred seat, add
their frequent flyer number and see if their flight is on time. The result is
customers can receive their boarding pass whilst en route to the airport,
creating a more seamless and convenient travel experience.


Customers travelling with baggage can also check-in and
then proceed to bag tag and drop desk, in the very same way as checking-in on If a customer
experiences any problems, they can simply collect a reprint of their boarding
card from a check-in desk. Delays or cancellation alerts are highlighted
automatically in the app.


Mobile and app check-in is currently only available on
routes between Dublin and London Heathrow, Gatwick, Manchester and Birmingham
but is due to be fully rolled out network-wide over the next couple of months.
Customer reaction has been positive with over 27,000 downloads of the new app
so far.


Earlier this month Aer Lingus announced
that they are in talks with airport authorities to re-establish a route from
Dublin to the west coast of the US.


Aer Lingus is also in discussions with airports in San
Francisco, San José, Oakland and Los Angeles about operating a year-round


By Team
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