Affle upgrades Pinch Messaging platform

Affle, an international mobile media company, announced a
massive upgrade for its Pinch mobile messaging platform.

In addition to pure messaging, Pinch would enable users
to chat with friends, find new friends, access exciting locations services and
participate in social contests, all on their data plans or wifi without
incurring any local or international SMS/MMS charges.

The Pinch upgrade, dubbed Version 2.0, has a completely
new brand identity and a sleeker and unified UI (user interface).

The latest version of Pinch further strengthens our
offerings on the messaging platform and complements our existing product SMS2.0
Live, which has already got us over 20 million downloads in Asia alone,” said Anuj Kumar, CEO, Affle.  

The new version has a lot of new features and is made
available on the top seven mobile platforms, making it reach out to almost all
smart and feature phones globally.

As part of this upgrade, the Pinch-to-SMS technology
allows Pinch to reach even non data devices through SMS. Through this, Pinch
users will now be able to send SMSs and receive messages back in the Pinch
environment, thus bringing the reach, reliability and robustness of the SMS
platform to smart phone messaging.

version 2.0 runs across all dominating mobile phone platforms including iOS
(iPhone, iPad, iPod Touch) Android, Symbian (Nokia), Blackberry, Windows Phone,
J2ME, Mobile Internet and SMS through local carrier partnerships.

Through this multi-platform feature, Pinch bridges the
gap between smart phone enthusiasts and users of feature phones to bring about
freedom of communication with anyone on any mobile phone.

Pinch is truly the first cross functional messaging
platform in the way it services users from all dominating platforms. With this
new upgrade, we have made the offering on Pinch much richer by adding cool
features like Group Chats, delivery notifications, better location sense and Pinch-to-SMS.

We have also capitalised on our technology strengths and
understanding of the telecom ecosystems to create a product which is intuitive,
fast, easy to use and has strong appeal for both users and business partners.
We are confident that users will really enjoy using Pinch,” said Charles Yong, director, Product
Development, Affle.

With the new navigation of Pinch, sending messages to
friends will be easier and faster. Users will be able to send free text
messages to a group of friends at once through the group messaging feature.

Users of the new version of Pinch will now be able to see
friends typing out a reply and be informed of the various delivery
notifications to know real time updates on the status of each individual
message as either “S” for messages sent, “D” for messages
delivered, and “R” for messages that has already been read.

In the coming months, Pinch will add ‘Chat rooms’ to its
features. Chat rooms will allow users to explore and connect with people with
similar interests, create or hang out on free online communities, discuss
anything and everything under the sun.

This week Affle likely lost their contract with NDTV

By Team
[email protected]