Bharti Airtel has launched a safety app – My Circle — to assist women during any distress or panic situation.
Both Airtel and non-Airtel customers can install the app on the mobile phone. Airtel X labs developed the My Circle app targeting women phone customers across India.

The free to download app is now available on Google Play store (Android) and will be available on App Store (iOS) soon.

Harmeen Mehta, global CIO and head of Digital, Bharti Airtel said: “My Circle app is an effort by Airtel towards building a safer environment for women.”

Women can use My Circle app to send SOS alerts to any five of their family or friends in 13 languages including English, Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Bangla, Urdu, Assamese, Oriya, and Gujarati.

They can send SOS alert by pressing the SOS prompt on the app. Customers can activate via voice command through Siri on iOS. Airtel will introduce the voice activation via Google Assistant on Android devices also.

The mobile app on any phone on any telecom network will send an SOS alert along with the user’s location over SMS to the five contacts selected by the user and advise them to immediately reach out / respond to the emergency situation.

Airtel the app operates by estimating the accurate location of the user which their family/friends can track real time on a link that is sent as part of the alert SMS.

“My Circle app would act as a deterrent to crime against women, and would empower and make them more confident while travelling,” said Pinky Reddy, immediate past president, FICCI Ladies Organisation (FLO).