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The free video content offer will be available till June 2018, Airtel said. The company is associating with several content companies as part of its mobile VAS strategy. Airtel VAS strategy will assist the company to enhance mobile data consumption among Indians.
The Star group-owned Hotstar, which competes with Amazon, has over 100,000 hours of video content in 9 languages. The video content focuses on live sports, Indian cinema and TV shows from channels across the Star network. This will include shows from 22 channels and over 3000 hit movies and shows.
All Airtel customers can access the free of cost Hotstar content through the Airtel TV app, which is becoming more popular among Indians. Customers need to download the latest version of the Airtel TV app to watch the video content.
“Their video content library will add immense value to our content play and add to the user experience. Airtel TV’s new version has received a positive response from users and we will continue to bring exciting content and in-app innovations to delight them,” Sameer Batra, CEO – Wynk said.
With the new VAS partnership, Airtel TV has access to one of the largest digital content in India, with 350 plus LIVE TV channels and close to 10,000 popular movies and shows from India and abroad.
India’s largest telecom operator said Airtel TV users can watch shows from channels across multiple genres, popular movies and shows in Hindi and regional languages like Kannada, Malayalam, Marathi, Tamil and Telugu.