Bharti Airtel announced its content partnership with hoichoi, an entertainment app, to offer Bengali digital content to Airtel TV users.
Airtel TV app users can access hoichoi’s exclusive content including original shows and movies on their smartphones.
Earlier, Airtel added video-on-demand platform Netflix, Zee5 and NDTV HOP to its wide base of content choices.
Airtel has 25.397 million mobile phone customers in West Bengal including Kolkata. Airtel has 18.889 million customers in West Bengal and 6.508 million in Kolkata.
Apart from the existing original content-base, hoichoi has also announced 30 original shows and 12 original films for the next one year.
Airtel TV can also access some of the original shows like Hello, Byomkesh, Dupur Thakurpo, Cartoon, Mismatch and Charitraheen in Hindi and Tamil, said Sameer Anjaria, CEO of West Bengal & Orissa, Bharti Airtel.