Airtel announced a new content deal with Netflix to boost its subscriber base across the country.
According to the latest content partnership with Netflix, subscribers of select Airtel post-paid and V-Fiber home broadband customers will receive free Netflix subscription for 3-months.
These subscribers will be able to pay for their Netflix subscription, using their Airtel post-paid or home broadband bill, post these three months.
Airtel said existing Netflix subscribers will also be eligible for the free Netflix subscription. Subscribers not eligible for the free subscription will be able to sign up to Netflix through Airtel’s apps and pay for their subscription using their Airtel bill.
The telecom operator said customers on eligible Airtel plans will be able to sign up to Netflix and receive the three month of Netflix through the Airtel TV app and the My Airtel app in a frictionless manner.
Customers not on plans eligible for this gift will also be able to sign up or upgrade to eligible Airtel plans to claim this gift and pay for Netflix using their Airtel bill. Airtel will announce details of eligible post-paid mobile and home broadband plans over the coming weeks.
“Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global,” Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel, said.