Airtel TV, a free mobile application for wireless customers, has selected InMobi platform for display and video monetization.
Brands will have a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network. Airtel TV users have spent over two billion minutes watching videos on the app since the beginning of the year. The free Airtel TV app is soon expected to reach 50 million downloads.
Airtel TV app was the most downloaded video OTT app in India in January and February 2018. InMobi reaches over 1.5 billion unique mobile devices worldwide.
Airtel, India’s largest telecom operator, is offering all content on Airtel TV app free of cost to Airtel post-paid and pre-paid customers until June 2018.
The mobile app has integrated content from leading platforms – Hotstar, Sony, Eros, Hooq, Amazon, ALTBalaji and more.
“Our partnership with InMobi for Wynk Music has enabled us to bridge our advertisers with the relevant user base. We are extending this partnership to our other high penetration app categories like Airtel TV which has witnessed massive traction this year,” said Sameer Batra, CEO – Content and Apps, Bharti Airtel.