Aptech and Hungama form JV for mEducation

Telecom Lead India: Computer education and learning
solutions company Aptech has joined hands with digital media and marketing
firm Hungama Digital Media Entertainment to form a joint venture.


The new entity, a 50:50 JV, will be called Aptech Hungama
Digital Education and will provide mobile education (mEducation) in India.


Under the partnership, m-education will be provided using mobile as
platform for distributing educational content.


Aptech will be responsible for creating specialized
courses across faculties in a form that is compatible with digital channels and
connected devices, whilst Hungama Digital Media will develop this content for
over 90 devices and distribute it via the mobile, Internet and DTH eco-system.


With access to faster data speeds and smarter devices,
the customers have access to the very best education content, across various
subjects and specialization. This content will be delivered and upgraded on a
timely basis, at the touch of a button. Connected devices, especially with the
power of touch will now become the new tool for more interactive forms of
learning,” said Hungama MD & CEO Neeraj Roy.


The JV will bring out its first set of products in the
next month. The initial product line will concentrate on personality


The JV entity is partnering with telecom companies to
offer its mEducation services. Furthermore, the JV is also approaching Direct
to Home companies to offer similar services on television.


About 18 months ago, a team of four people was formed to
explore the possibilities of mEducation. Several pilot products were developed
thereafter. Four verticals, namely English and personality development,
entrance examinations, K-12 segment and vocational education were identified by
the team, as potential fields,” said Ninad Karpe, CEO and MD, Aptech.


Hungama Mobile unveils Uninor Bhaktiras


Last year, Hungama Digital Media Entertainment, and
South-Asian entertainment content, announced their entry into a dedicated
portal for devotees across all religions with the launch of Uninor Bhaktiras.


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