American telecom service provider AT&T last week said its $14.99 a month offer of Beats Music gives AT&T wireless customers unlimited music access across 10 devices for up to five family members with the first 90 days free.
In addition, individual AT&T wireless customers can get the same access across three devices for $9.99 a month with the first 30 days free.
Beats Music will be available for download on nearly all major platforms or from a PC beginning January 21.
The music VAS deal between AT&T and Beats is addressing the challenges that exist with current music subscription services today – lack of unique personalization and high costs to enjoy premium music for the family, AT&T said.
AT&T customers with Beats Music can get unlimited access to curated music (both streaming and downloaded for offline listening) of the songs, albums and playlists. Five family members can each get their own personal music, on their own personal devices, and create their own playlists. They can continue to access those songs, albums and playlists for as long as they are subscribed to the Beats Music service.
David Christopher, AT&T Mobility Chief Marketing Officer, said: “Beats Music is focused on delivering a different music service with personalized curation from
This exclusive collaboration will allow Beats Music to lead the music streaming category by making the benefits of a premium experience available to the biggest audience.
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