The full version of the application is available free of
cost for iPhone users. Along with that to follow celebrities’ users get a
30 day free trial following which they can follow any and all of the
celebrities available on Bubbly for a onetime fee or $2.99 or Rs 150 approximately.
However, the company is not charging its users to connect
with their friends and family. The service is completely free for users
connecting to their dear-ones.
Tom Clayton, CEO and president of Bubble Motion
revealed that currently, the service has 8-9 million users in India. 15 percent
of the total users fall under the category of friends-following-friends, while
85 percent of the total users are those who follow celebrities.
Globally, the service has 15 million unique users.
The company has invested $46 million for its services.
The company is planning to launch its service in the U.S next month with an
Android app scheduled for a launch in March this year.
In India, however, the company offers its services for
feature phone as well with certain arrangements with the national service
providers. Service providers charge Rs 10 per month for following a celebrity
for listening to their voice-blogs.
We are focused on expanding our user growth primarily
while growth in EBIDTA comes second for us. We have tie-ups with UTV and
celebrities of south and north-eastern region, as regional users are growing
rapidly,” said Tom Clayton.
The company said that its revenue derived through revenue
share relationships with its operator partners-primarily through the
combination of subscription and air time usage.
