Canada’s Bell selects Vantrix for mobile video mediation

Telecom Lead Team:
Vantrix, a provider of mobile
video mediation, video optimization and delivery solutions, entered into an
agreement with Bell, Canada’s largest communications company to offer its video
mediation platform Mediadvance.


Under the agreement, Vantrix will provide mobile
video analysis and optimization for Bell Mobility’s broadband mobile network.


Managing the surge in mobile video continues to be one
of the top priorities of operators around the world. With a better
understanding of the usage patterns of their subscribers, operators will be
able to ensure optimum bandwidth usage and an enhanced customer experience,”
said Allan Benchetrit, president & CEO of Vantrix.


Vantrix Mediadvance, a video mediation platform supported
by a suite of products, provides mobile operators with unprecedented ability to
manage usage while providing an excellent user experience.


Vantrix Mediadvance provides operators with a holistic
platform for their mobile video needs, including multi-screen video delivery
and optimization.


With Mediadvance, operators will be offered with video
Optimization capabilities to increase efficiencies and improve user experience.
Also they will be able to acknowledge intelligence on the video traffic and its


The platform provides operators with policy function for
video services and enablement of location and time-based billing policies.


According to a research, consumer appetite for mobile
video continues will grow exponentially, reaching two thirds of the world’s
mobile data traffic consumption by 2016.


As the industry moves ahead with 4G LTE, mobile operators
must find ways to effectively address the surging demand for mobile video and
Vantrix’s platform satiates all need related to mobile video.


The company said that its solutions are deployed in over
75 networks, and it serves over 1 billion subscribers worldwide.


Recently,  a
Tier 1 Operator in North America selected Vantrix for its video mediation


Under the agreement, Vantrix is providing mobile video
usage analysis, policy enforcement, and bandwidth optimization for 3G and 4G
Networks to the operator.


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