Celltick appoints Abraham Punnoose to head India business

Celltick, a provider of home screen mobile marketing, appointed Abraham
Punnoose as the new managing director of India business.

The company also announced the expansion of its Indian subsidiary. Celltick
partners with an extensive network of regional content providers and media
agencies to ensure a wide variety of regionalized content services.

Celltick‘s LiveScreen mobile marketing solution is deployed and operated as a fully
managed service at mobile operators, offering broad reach to their consumer

LiveScreen publishes content directly to the consumer’s mobile home screen when
the phone is in an idle mode. The content appears silently and non-intrusively,
delivering news headlines, sport updates, games, traffic and other targeted
useful information as well as advertising and promotions. Consumers engage with
the service through an interactive dialog on their home screen guiding them to
further options for mobile content consumption.

“I am excited about the potential of Celltick in the Indian market.
Celltick is a pioneer in the convergence of media and mobility and its unique
patented technology enables access to hundreds of millions of mobile consumers
daily in one of the largest and fastest growing mobile markets” said
Abraham Punnoose, managing director of Celltick India.

“Celltick has a proven track record of servicing operators in India
including tier 1 operators and I look forward to developing the business further
and building our network of partnerships to deliver continued benefits to our
customers and their consumers,” Punnose added.

India currently has a mobile subscriber base of over 650 million which is
growing rapidly. Celltick has the capability to reach more than 400 million
mobile consumers through its current contracted customers on their networks.
The company sees huge opportunities for business growth within established as
well as new customers in the Indian market.

“Since initiating our business in India 9 years ago, we have become
recognized for our LiveScreen service and currently provide our services to 5
mobile operator customers across the country” said Ronen Daniel, CEO of

Celltick deployed its LiveScreen solution for more than 50 major operators
across 3 continents. It reaches 160 million users worldwide and generates more
than 200 million transactions each month.

By Telecomlead.com Team
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