CES 2012: Ford to showcase Roximity; Encourages developers to innovate new apps for SYNC

Roximity, a winner of the Ford SYNC App Developer
Challenge and a location-aware daily deal notification service, will be showing
its smartphone app at the 2012 International CES.


Roximity exemplifies Ford’s aim to forge a more open
collaborative bond with app developers to drive innovative ideas creating a
safer, smarter, more productive and convenient in-car connectivity experience.


Roximity is being considered for future integration with
SYNC AppLink, Ford’s industry-exclusive in-car, voice-controlled connectivity
system for smartphone apps.


Ford will introduce five new apps compatible with SYNC
AppLink at the 2012 International CES.


Called Roximity, the app provides real-time deals and
specials relevant to a user’s location, based on personal preferences and
interests. Used with SYNC, for example, a driver could get a customized verbal
message for a special deal on food from a favorite nearby restaurant.


Roximity also reflects Ford’s aim to forge a more open
collaborative bond with the wireless, consumer electronics and app developer
communities to create a safer and smarter in-car connectivity experience that
leverages the mobile devices customers own and love, said Julius Marchwicki,
SYNC AppLink product manager.


The number of apps downloaded from iTunes App Store alone
indicates just how fast the market is growing. According to mobile apps
research firm Flurry, Apple’s online store accounted for about 10 billion
downloads in 2011, double the cumulative number of downloads from 2008, 2009
and 2010.


Similar sites serving other mobile operating systems,
such as Android and BlackBerry, have experienced the same explosive growth.


On Christmas day alone, nearly a quarter billion apps
were downloaded for the iOS and Android platforms.


Roximity is one of the five new apps Ford is presenting
at the 2012 International CES.


By Telecomlead.com Team
[email protected]

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