CES 2012: Qualcomm and Sesame Workshop to explore educational apps of augmented reality

By Telecom Lead Team: Qualcomm and Sesame Workshop have joined hands to explore
augmented reality experiences for children that encourage learning and

Sesame Workshop has teamed with Qualcomm to
create a prototype playset that brings physical toys to life.

The project explores the use of a tablet with a
traditional playset to make children’s’ playtime more fun and educational. The
prototype playset includes elements such as common household objects, as well
as figurines of classic Sesame Street characters Cookie Monster, Bert and

The demo includes a tablet and an application that uses
Qualcomm’s newly branded Vuforia augmented reality platform. When the tablet is
pointed at the playset, the pieces and the play environment come alive through
the tablet’s camera, transforming the playset into an interactive

In the past, the only place toys came to life was on TV
and in movies. Today, we are bringing that magic one step closer to reality.
With the ability to recognize 3D objects, Qualcomm’s Vuforia platform will
transform the play experience. Our collaboration with the Sesame Workshop is
helping us demonstrate the power of augmented reality to enrich children’s
lives,” said Jay Wright, senior director of business development at Qualcomm.

Much of Sesame
Workshop’s success can be attributed to our collaborative, research-intensive
approach to the development of programs and activities.
Vuforia platform offers a new dimension to mobile experiences. We think it can
bring enhanced entertainment and educational benefits to children,” said Terry Fitzpatrick, chief content and
distribution officer, Sesame Workshop.

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