Telecom Lead Asia: Red Loop Media, a provider of mobile
cloud marketing services, has been selected by China Newsweek, as the exclusive
mobile advertising service provider for their next-generation China Newsweek
mobile Internet application.
Under the agreement, Red Loop Media will have
responsibility for China Newsweek’s mobile advertising operations. The China
Newsweek mobile Internet application is available on iPhone, iPad, and Android
“China Newsweek serves as model for publishers
making the shift from traditional to mobile Internet media. They understand the
importance of analyzing subscriber interests in order to deliver premium
content to their mobile subscribers via an advertiser supported model. Their
subscribers will benefit from improved content and a superior user
experience,” said Teashah Yang, CEO of Red Loop Media.
“Our MMBridge portfolio of ad serving technologies
and services enables their premium advertisers and brands to benefit from
advanced targeting and campaign analysis which enhances engagement with a
receptive audience,” Yang added.
Established in 1952, CNS emerged as a digital pioneer
when it introduced an Internet news portal in 1995 and in 1999 debuted
Chinanews.com, which has become one of China’s most influential news sources.
In 1999, CNS launched China Newsweek, the premier weekly
news magazine providing both domestic and international news to a global
audience. CNS has offices throughout China and maintains news bureaus across
Asia, Europe, and the United States.