CNN has acquired technology company Zite, a news app for
the iPad that gives users a personalized magazine-like experience.

 

CNN has added Zite to its portfolio of digital products as
a separate, stand-alone business that will continue to innovate and provide
users with the news and information they want.

 

Zite is an iPad app that leverages deeper technology to
provide a personalized experience. Zite surfaces content to users that they
will find most interesting from a variety of sources across the Web by learning
users’ preferences and getting smarter as it’s used.

 

CEO Mark Johnson will continue to run Zite’s day-to-day
operations out of headquarters in San Francisco and will report to KC Estenson.
Founder Ali Davar will stay on board as Executive Director. Mike Klass will
continue to lead Zite’s technology R&D as CTO. Zite will be a wholly owned
subsidiary of CNN.

 

Available for free on the iPad, users can download Zite
from the App Store or iTunes.

 

“Zite represents the next generation of content
discovery and personalized publishing and CNN wants to help lead in that space.
We think we can advance the industry in a meaningful way that helps content
creators grow their businesses while growing the distribution of a product that
people already love. Zite’s technology can also be used to help CNN’s Websites
and apps serve more personalized content, making our current digital services
even better,” said KC Estenson, general manager of CNN Digital.

“Zite is thrilled about combining forces with CNN to create a world-class
news discovery platform. In CNN, we have found a partner who shares our vision
and passion. Being part of the CNN family gives us the capital to grow Zite’s
business and continue to innovate in the space,” said Mark Johnson, CEO of
Zite.

 

Recently, CNN and HLN’s announced a complete 24-hour
television networks will be streamed
live on CNN.com, the CNN App for iPad and the CNN App for iPhone and iPod
touch.

 

CNN Worldwide is the first news organization to stream
its linear television channels online and on mobile devices to consumers who
subscribe to a multi-channel video service. Simultaneous to this launch,
CNN.com has debuted its new video experience, which seamlessly integrates live
network TV into a larger and higher-quality video player, capable of delivering
HD quality.

 

By Telecomlead.com Team
[email protected]