Digivive to enter health, gaming and m-commerce segments

Telecom Lead India: Digivive,
a B2B mobile value added services company which offers mobile TV and video on
demand services, will enter health, gaming and m-commerce segments shortly.


In an interview with Telecom Lead, Rohit Sawhney, Digivive’s
senior vice president of operations said, “The company will soon launch its
gaming platforms, along with utility based applications. In Indian market,
gaming segment is increasing and it offers great potential.”


Digivive will also enter m-commerce and health
segments. The Indian mobile TV market has started accelerating, as more people
started using mobile TV.


Digivive has recently launched a new operator agnostic
mobile TV app, nexGTv, which allows users to watch live television
channels and video on demand on their mobile phones over 2G, 2.5G, 3G and Wifi


The company offers 87 channels through its Mobile TV
services. It also offers video on demand, which includes full and 20-minutes
edited movies (regional and bollywood). Through its VOD service, the company
also offers epic-mythological series Mahabharata to its users.


NexGTv supports Java and multiple OS such as symbian, Apple
iOS, Android and BlackBerry. The company supports close to 1200 handsets.


Furthermore, Digivive also provides its mobile TV service
for low-end phones through video IVR services. The company also offers video
alert service.


Digivive has signed multiple partnerships for various
segments of its business. It has partnered with Wowza which is a Video
Streaming Servers provider for the technology. The company has roped in HP and
IBM for the hardware need of the business.


On content front, Digivive has partnerships with Star,
Colors, MTV, UTV, NDTV, Jaya TV and ETV.


Digivive also aggregates content by purchasing rights
of movies and television programs for its own consumption, however, Sawhney
added, in future the company might offer its content to other companies as


Digivive claims that it is the second largest mobile TV
providers in the space. The company competes with Ditto TV, PK Online’s Hello
TV, Apalya and Zenga TV.


The company has also partnered with MobiWorld
Media’s SPB TV, which has operations in Europe and Russia to offer
world-class services.

Service providers such as, MTNL, BSNL, Relaince and MTS
offers Digivive’s nexGTv and Vmotion services their customers. The company has
also collaborated with Etisalat Srilanka to offer its service.


Rohit Sawhney said that the company is in talks with leading
service providers to offer its mobile TV and other services.


While sharing his views on the Indian VAS market, Sawhney
said that data services covers only 10 percent of the total VAS market, which
will be increased to 30 percent by 2015.


Digivive offers its services through two different
modules On deck with service providers and Off-deck, which is direct to the


The company is also partnering with OEMs to offer its
service. Sawhney said that the company will soon launch its app on Karbonn
mobile. Digivive crossed one million downloads already through its off-deck


We started our operations in August last year, and we have
already achieved our targets, both in terms of revenue and downloads. For 2012,
the company is setting more stringent targets to achieve and also striving for
the same,” Sawhney added.


Danish Khan