Telecom Lead Asia: NTT DATA MSE, a subsidiary of NTT
Data, and Expway, a mobile broadcast solution provider, announced that their
joint solution powers mobile TV service in Japan.

The new solution enables NOTTV subscribers to benefit
from a variety of fresh content with no download or buffering time. By paying a
monthly subscription fee, end-users will hundreds of premium movies, TV series,
music, e-books, newspapers, games and magazines are cached on their devices.

Tens of Android mobile devices are integrating the
solution in 2012. It is expected to reach in 50 million devices in the next 5
years.

Expway’s mobile broadcast middleware manages on the
device the catalog of all live TV events (EPG) and on-Demand (ECG) in a
compressed and efficient mode.

Expway’s solution is designed to assist telecom operators
to offload video traffic from their 3G network to the mobile broadcast network.
The technology allows telecom operators to cope with the exponential growth of
mobile video.

We have selected Expway’s mobile broadcast middleware
after one year of technical evaluation. Their mobile broadcast middleware has
proved to be the most robust and efficient solution on the market. Expway has
also shown a strong experience in the domain after having done several Mobile
TV deployments in the world,” said Makoto Fukuma, senior vice president, from
NTT Data MSE.

Expway’s FastCast ensures a 99.99 percent reception
guarantee for pushed file, unlike any existing Push technology. If the file is
not received the first time via broadcast, only a small repair file will be
sent at 3G.

We strongly believe that our partnership with NTT DATA
MSE ‘s delivers the best to our customers in Japan. NTT Data MSE was extremely
efficient in integrating, adapting and porting our solution to the Japanese
market. We are also very proud that our solution was selected for the next-gen
Mobile DTV service in Japan,” said Claude Seyrat, VP Marketing & co-founder
of Expway.

[email protected]