Facebook mobile users jump 20% in US and UK

Social media major Facebook on Thursday said the number of users accessing Facebook via their mobile phones in June rose around 20 percent in the United States and Britain.

Facebook’s mobile advertising revenue accounts for 30 percent of its overall ad revenue in the first quarter.

The group said its mobile monthly active users increased by 18 percent in the United States and by 22 percent in Britain in June compared with the previous year.

Facebook has not shared India specific mobile user growth details.

Bharti Airtel, the #1 telecom operator in India, recently launched Free Zone powered by Google. Google+ competes with social media major Facebook. Airtel mobile customers can access mobile web search and feature-phone-friendly versions of Gmail and Google+ in India.

According to eMarketer, digital market research agency, Facebook UK will make £279 million in digital ad revenue this year, up 25 percent. Mobile advertising accounts for potentially up to half of total digital income.

Facebook’s £279 million UK digital display ad spend haul is expected to account for almost 20 percent of the total UK digital display market of £1.5 billion in 2013.

Google, according to eMarketer, will make £2.65 billion in search and display digital ad revenue this year.

Google UK is estimated to account for 44 percent of a total UK digital ad market of £6.1 billion this year, a 12 percent increase in the size of the market compared with last year.


Meanwhile, IAB reveals that worldwide mobile ad revenue rose by 82.8 percent last year to $8.9 billion from $5.3 billion in 2011.

In terms of share of ad sales by region, Asia-Pacific leads the way (40.2 percent), surpassing North America (39.8 percent). Next in line are Western Europe (16.9 percent), Central Europe (1.3 percent), Middle East & Africa (1.2 percent), and Latin America (0.6 percent).

The report cites rising smartphone adoption, fast-expanding 3G and 4G networks, along with more time spent on mobile devices. Also, companies like Google, Facebook, Amazon, and Microsoft are devoting more attention to mobile media, mobile devices, and therefore, mobile advertising.

But mobile users need to take care. Adblock Plus has learned that advertising received on mobile phones causes an increase in the consumption of energy, with ads on average consuming 65 percent of an app’s communication energy and 23 percent of an app’s total energy demands, as per a report published by Microsoft Research in association with UC Berkeley.

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