Telecom Lead America: Automobile major Ford has partnered
with MOG to launch a smartphone app that offers in-car voice control to
Ford driver and allow them to access MOG’s on-demand music service.
The service can be used by sending a request using SYNC
AppLink and the power of their voice. MOG said that its
SYNC AppLink gives music lovers access to MOG’s vast catalog of more than
15 million songs in the car.
“MOG continues to focus on delivering the best music
experience for drivers. We are thrilled to launch MOG on the Ford AppLink
platform, giving Ford’s huge number of customers access to more than 15 million
songs on-demand and customized radio through their car stereo systems,” sayid
Drew Denbo, senior vice president of Business Development for MOG.
In order to use the service, Ford drivers simply need to
launch the MOG app on their USB-connected iPhone and MOG will immediately
become an available option.
Once selected, the listener’s MOG play queue will instantly
begin playing so users can pick up listening wherever they left off.
“MOG offers a great mobile app experience, and now –
using SYNC AppLink – we’ve enhanced it even further for in-car use by adding voice
command and control. And, thanks to the 320 kilo bits per second streaming
quality unique to MOG, users will still get the high audio resolution they
expect when listening to their favorite music,” ,said John Ellis, global
technologist for Ford Connected Services.
The MOG iPhone app offers features such as on-demand MOG
radio, playlist listening and curated content.
The MOG app for SYNC AppLink is available on a range of 2012
model Ford vehicles including Fiesta, Fusion, F-150, Super Duty, E-Series, Mustang
and Expedition.
To enable the MOG on-demand service in the vehicle, Ford
customers need to become MOG subscribers and can sign up for a $9.99 plan.
CES 2012: Ford ties up with Microsoft, Healthrageous and
BlueMetal for in-car health
A few months back, Ford, Microsoft, Healthrageous and
BlueMetal Architects announced an alliance to research technology to help
people monitor and maintain health and wellness while on the move.
