Leveraging the digital medium to give its audience access
to unlimited entertainment content, Hungama took a step forward and created the
game of ‘Dumb Charades’ for the movie Golmaal 3 to engage its users with
Tusshar Kapoor’s character in the movie on internet as well as on mobile.
The Rajshri Productions movie ‘Isi Life mein’ was a movie
that veered away from the typical family drama genre. The tagline of the film
was Achieve your dreams”, that spoke to the youth. Connecting the age-old
Indian concept of a Bull of Fortune into the 21st century, the NandiBull was
introduced on a digital and then a mobile platform to engage its audience and
generate interest.
To be acknowledged with a Gold Dragon at the PMAA’s for
an innovation the AR campaign for 7 Up is a testament that Digital advertising
in India is slowly coming of age. Our aim with this particular campaign was to
introduce technology that has never been used before in brand campaigns. It was
also an exciting way to engage the consumer, whether they are connected via the
Web or Mobile,” said Carlton D’Silva, creative director, Hungama Digital.
By Telecomlead.com Team
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