Hungama Digital bags 4 PMAA dragons

Hungama Digital has bagged four awards at the Promotional
Marketing Awards of Asia – ‘The Dragons of Asia’.

Hungama won the Gold in the Best Digital Promotion
Marketing campaign category and Bronze in the Best Activity Generating Short or
Long Term Brand Loyalty for its augmented reality advertising campaign for 7 Up – You Click, I Dance, bronze in the Best Use of Social Marketing in a Promotion
Marketing Campaign for ‘Golmaal Charades’ – a dumb charades game launched for
the movie Golmaal 3 and Orde- of Merit in Best Digital Promotion Marketing
campaign category for the creation of the Bull of Fortune Facebook App
NandiBull, for the movie Isi Life Mein.

Hungama has always been at the forefront with developing
innovative concepts for its consumers. With the 7 Up – You Click, I Dance
augmented reality campaign was brought to India for the first time engaging the
youth with 7 Up. It showed Tollywood actor, Allu Arjun performing seven
different dance styles, which are hosted on the website. A small-size code on
the bottle was the virtual key for users to access the dance videos.

Leveraging the digital medium to give its audience access
to unlimited entertainment content, Hungama took a step forward and created the
game of ‘Dumb Charades’ for the movie Golmaal 3 to engage its users with
Tusshar Kapoor’s character in the movie on internet as well as on mobile.

The Rajshri Productions movie ‘Isi Life mein’ was a movie
that veered away from the typical family drama genre. The tagline of the film
was Achieve your dreams”, that spoke to the youth. Connecting the age-old
Indian concept of a Bull of Fortune into the 21st century, the NandiBull was
introduced on a digital and then a mobile platform to engage its audience and
generate interest.


To be acknowledged with a Gold Dragon at the PMAA’s for
an innovation the AR campaign for 7 Up is a testament that Digital advertising
in India is slowly coming of age. Our aim with this particular campaign was to
introduce technology that has never been used before in brand campaigns. It was
also an exciting way to engage the consumer, whether they are connected via the
Web or Mobile,” said Carlton D’Silva, creative director, Hungama Digital.

By Team
[email protected]