iButterfly Plus launched in 86 Countries and Regions

Dentsu, Butterfly Corporation and D2
Communications announced that iButterfly Plus, a social game for smartphones,
is now available in 86 countries and regions.


The iButterfly Plus social game incorporates
four game elements – augmented reality (AR), motion sensors, location
information and social gaming.


The object of the game
is to catch the butterflies seen through a smartphone’s camera viewfinder by
swinging the smartphone like a butterfly net, and then put them in a collection.
The butterflies are air tags that are created using the AR and location
information elements, and the smartphone’s motion sensor function is used to
capture them.


iButterfly Plus also
comes with a function that enables players to register other users met through
the game as friends, and to disseminate information regarding captured
butterflies on Facebook
and Twitter.


To make the iButterfly
Plus game even more enjoyable, players can purchase additional items on a
pay-per-item basis. One such item is a flower seed, which the player sows and
nurtures. When the flower opens, it will attract rare butterflies, giving the
game a unique characteristic and story.


iButterfly Plus is an enhanced version of the
iButterfly application for the iPhone platform that Dentsu launched in January
2010. The original iButterfly application received widespread media coverage,
and attracted a lot of attention. It also won an Award for Excellence in the
Marketing Category of the 9th Mobile Ad Awards in Japan.


The three companies also plan to develop
iButterfly Plus into a platform for corporate and other advertising campaigns.
D2C will also create and sell advertising space in the platform.


By TelecomLead.com Team
[email protected]